Glossary

Local SEO and review management, defined

24 terms across 3 sections, written for business owners rather than for search engines. Every definition states what the term means and why it changes what you do.

Review strategy

13 terms

The terms that come up when you are actually running review responses for a business: how fast reviews arrive, how many you answer, which practices platforms prohibit, and the two frameworks worth knowing when a review goes badly.

Reputation Management · Review Velocity · Review Volume Threshold · Review Response Rate · Review Acquisition · Review Prompt · Review Gating · Star Rating · Negative Review · HEARD Framework · Service Recovery Paradox · Review Removal · Sentiment Analysis

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Local SEO

5 terms

Where reviews meet search. These are the terms behind local ranking: the results block you are competing for, the profile that feeds it, and the consistency signals that decide whether Google trusts your listing.

Local Pack · Google Business Profile · Review Platform · NAP Consistency · Citation (Local SEO)

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Structured data & AI search

6 terms

How a page is read by something that is not a person. Schema describes your content to a parser; AI Overviews and answer engines decide what to quote; E-E-A-T is the judgement layered over both.

Schema.org Markup · Review Schema (AggregateRating) · DefinedTerm Schema · AI Overviews · llms.txt · E-E-A-T

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Every term, A–Z

Each link opens the definition in place on its section page.